You will be able to see those constructed events in customer journey for companies that interacted with your LinkedIn campaigns.Have you seen this week’s video walkthrough? We construct linkedin_ad_click events with following logic:ģ × linkedin_ad_click events on first day of the month. That means the daily data will miss some clicks and impressions comparing to the monthly data, because company interactions accumulated throughout a month has higher chance to be more than 3.Ĭompany A interact with your campaign A on (2 impressions + 2 click) based on daily company engagement data from LinkedIn.Ĭompany A interact with your campaign A in Jan 2022 (with total 15 impressions + 5 clicks) based on monthly company engagement data from LinkedIn. LinkedIn only report on companies that have more than 3 interactions with your campaign within the time frame (day or month). How do we build events based on company engagement report? In order to bridge the gap, we build click events( linkedin_ad_click) based off company engagement report and include them in customer journey. It contains metrics of how well companies engage with your LinkedIn ads on monthly or daily level.īecause most of the interactions with LinkedIn campaign happen only on LinkedIn platform, it is very difficult to get a complete picture on how your LinkedIn campaigns perform. Monthly/Daily company engagement report.It contains daily cost, clicks, impressions of each campaign. LinkedIn does not support dynamic UTMs at the moment, so you will need to find the campaign id and add it manually to each ad. You will end up with something like the below: Here you need to include '&campaign_id=173778314 (based on the example above) When setting up the Ad you will add a Destination URL where you will provide the landing page along with any UTMs you want to add.You can find this within your Campaign Dashboard inside your LinkedIn Campaign Manager account. Most importantly, we will be able to run ROI calculations at the LinkedIn campaign level. This will allow us to gather specific data on the ad and campaign when your LinkedIn ad visitors land on your website. When running LinkedIn Ads it is important to add the campaign id (campaign_id) to the URL of the Ad landing page. You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear.Check if you have permissions for us to pull your lead ads data.Make sure relevant accounts are set to "Active" and Click "Save".Grant Dreamdata access by Clicking "Allow".In order to proceed you need to be signed into your LinkedIn Account.On the Sources page, select "LinkedIn Ads" under the "Paid" section.
In Dreamdata's main menu on your left side, click on Data Platform and then select "Sources".It can take up to 48 hours for the data to show in the Dreamdata app once you successfully integrated it.
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