Where you place elements of your video can make a huge impact on performance. Get your brand’s key message across and allow your audience to move on. Think about the time you’re asking your audience to spend on a piece of content and how you can make that time spent as worthwhile as possible. The big takeaway? “Impact is gained, not given.” Performance depends on how you use the space. The speaker claims that there is virtually no difference between 1:1 and 16:9 aspect ratios. The host says that by providing location and context in each video, brands will see longer view times, better engagement, and “excellent KPIs.” The host discussed what attention is and how advertisers and creators can achieve attention through video. This video was an introduction to the series. I broke down each video into its main takeaways. Each video is approximately 2 minutes long, making it convenient to consume. It is designed for creatives, by creatives, and doesn’t just teach the best practices but also provides insights on how to implement them creatively. The series aims to provide a practical overview of all the essential elements required for creating compelling video clips. With around 70% of Twitter’s top advertisers stopping or reducing their spending on Twitter, this may be a good time to test out Twitter ads and capitalize on new opportunities to get your promotions seen. Twitter’s creative team, which helps advertisers produce thousands of top-performing ads on the platform every year, has provided the tips and advice in the series. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed.
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